At the this year‘s international Sales Meeting with partners and distributors from 23rd to 24th June in Speyer (Germany) were discussed the marketing strategy for existing and future vision solutions from Silicon Software, presented common success stories, celebrated a real jubilee with 10 years VisualApplets and presented the new release VisualApplets 3.0 along with the new frame grabber models. The worldwide partners got a comprehensive insight on how Silicon Software is positioned regarding new technologies, peripheral equipment and market requirements. With “Speed up our common success” the Sales Meeting indicated the direction for the further profitable collaboration.

The Silicon Software Managing Directors Dr. Klaus-Henning Noffz and Dr. Ralf Lay initially referred to the successful certification of the quality management system with the DIN EN ISO 9001:2008 in autumn/fall 2015 and presented the turnover results for the last year, which turned out throughout positively. For the frame grabbers, the new devices of the marathon series will in future more take into account the market segment of the midrange frame grabbers, which are highly powerful, but available at a more favorable price than the high-end devices.

Visual Applets 3.0 is arriving – also with an online forum

For an even better marketing of the VisualApplets products which feature several unique selling propositions, design partners for VisualApplets and camera manufacturers for the programming of applications with VisualApplets are searched worldwide. With version 3.0, which will be launched stepwise this year, partners will take part at the newest developments. About VisualApplets an online forum will be established on the website in 2016, where all interested parties have the possibility to intensively compare notes on the new version and the planned developments.

To involve the audience intensively in the meeting and encourage the dialog, all were invited to participate in surveys, to answer questions over a voting system during the speeches and to get explanations on measuring results of image processing at configured demonstrators. They reported extensively in success stories on how solutions developed in cooperation help reduce the system costs of the customers, achieve savings for the components and reduce the “time-to-market”.

Expanding the success of partners and distributors

Among others Thorsten Weidenfeller, Head of Development at R.A.M. GmbH (Germany), presented a project at a foil manufacturer, where it was possible to successfully analyze with the own line camera more than 40,000 defects per second on the moving foil to ensure a very high quality of the band material. Mirko Benz, product manager at Baumer Optronic GmbH (Germany), solicited in his speech the LX camera series from Baumer, in which VisualApplets is embedded and which were recently honored with two innovation awards. With this common solution, beside the standard cameras on the market “smart” cameras are additionally available, which can be adapted to the respective image processing requirements by individual software programming.

We would like to thank all involved partners and distributors for the active participation and look forward to lots of feedback about this Sales Meeting 2016!